About us

Luminous was founded in London in 2002 with a simple but ambitious mission: to bring clarity, creativity and insight to corporate storytelling.

What began as an agency specialising in annual and sustainability reporting, working with FTSE-listed companies to communicate complex ideas clearly, has now, over more than two decades, expanded its capability across corporate reporting, sustainability, brand and digital.

In 2026, Luminous is bringing this heritage to Australia, offering a distinctive blend of strategic insight and world-class creative capability. Led by Designate co-founder Roger Lindeback and award-winning creative director Andrew Nobbs, the Sydney-based team works with leading ASX companies to shape clearer narratives, create stronger brands and enable more effective corporate communication.

Our workarrow

Award winning

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The Luminous difference

We bring the logic and the magic

Our ideas are built on a combination of insight and imagination. By blending smart strategy with standout creative insight, we deliver work that connects with people, sparks action and creates meaningful outcomes.

We connect the dots 

Complex challenges require connected thinking. Our teams in reporting, brand, sustainability and digital media work alongside each other, using their combined expertise to help you cut through complexity, break down silos and deliver joined-up solutions.

We help you prepare for the future 

From regulation to innovation, we help you make sense of what’s coming. Our insights give you the clarity and confidence to adapt, evolve and take the lead in a fast-changing landscape.

We do the heavy lifting  

As an extension of your team, we remove barriers and create efficiencies, so that you can focus on what matters most – building relationships, driving change and getting on with your day job.

We meet you where you are 

No two journeys are the same. Whether you’re building foundations or advancing what’s already in place, we adapt to your needs, offering the right mix of strategy, creativity and support to move your project forward with purpose.

Leading the way through strategic partnerships and industry memberships

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Meet our leaders...

Roger Lindeback
"Launching Luminous in Australia is about setting a new standard for corporate creative strategy."
Roger Lindeback
Managing Director, Sydney
Andrew Nobbs
"When strategy and craft work together, communication becomes clearer, more human and far more effective."
Andrew Nobbs
Creative Director, Sydney
Lucy Smaill
“I love helping teams turn the chaos and complexity into calm, making it easier (and a bit more fun) to get to great work.”
Lucy Smaill
Client Services Director
Andy Westgate
“I’m proud to support our clients through strong, flexible resourcing. We adapt quickly, uphold high standards, and deliver trusted solutions when they matter most!”
Andy Westgate
Production and Resource Director
Hannah Nascimento
“Whatever the challenge, the best part of my job is partnering with ambitious teams who are working hard to transform business for the better.”
Hannah Nascimento
Sustainability Director
Stephen Butler
“The Luminous approach transforms reporting beyond compliance into meaningful communication that truly connects with stakeholders.”
Stephen Butler
Reporting Director
Anna Tugetam
“Luminous is all about trying to find simple, impactful solutions for clients. Ideas that are easy to achieve and that help clients move forward.”
Anna Tugetam
Brand Director
Mark Litchfield
“For me, it’s about creating something memorable. Making something that is distinctive and interesting enough for people to stop and want to read it.”
Mark Litchfield
Executive Creative Director
Jamie Stoneman
“Happiness for me is putting a smile on someone’s face because they’ve shared a problem and together, we’ve solved it! With teamwork, anything is possible!”
Jamie Stoneman
IT Director
Sarah-May Moroney
“At Luminous, we believe being passionate about people isn’t just good culture, it’s good business. Our success is built on the talent, dedication and creativity of our people.”
Sarah-May Moroney
Head of People
Justin Boucher
“Great work starts with great people - and I’m lucky to work with some of the best!”
Justin Boucher
Managing Director
Alan Hines
“I love those breakthrough moments, like when right after the pitch, the client says: ‘Wow, nobody has ever understood us that well!’"
Alan Hines
Co-founder
Jon Towell
“Ideas tumble around. Words and visuals collide in brilliant ways. Passions heighten. And then the magic that is Luminous happens.”
Jon Towell
Co-founder
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