Aston Martin
Driving transformation forward
In a year of significant transformation, Aston Martin Lagonda asked us to evolve its corporate reporting suite following its first year under a new Chief Executive Officer. The ambition: a connected set of reports that captured change in motion while maintaining the precision and craft of an ultra-luxury brand.
We redefined the reporting language to reflect a business shifting gears - balancing investor-grade clarity with unmistakable Aston Martin character. At the core, we introduced the thread “designed for distinction, driving transformation forward”, uniting narrative, structure and design across the suite.
The Annual Report opens with a product-led showcase, putting world-class performance cars front and centre. From there, we streamlined and strengthened key sections — from strategy and business model to sustainability and governance — creating clearer, more decision-useful content.
Underpinned by a cohesive visual and thematic system, the result is a reporting suite that connects brand and business more seamlessly - articulating transformation with confidence, and giving investors a clearer view of progress, priorities and what’s coming next.
PPHE
Impactful digital reporting
PPHE’s Annual Report needed to instil confidence, communicate its strong recovery performance and look ahead to its exciting development pipeline of new hotels.
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