

Key process initiatives included:
Working closely with the implementation partner and PwC to ensure a smooth transition.
Setting a clear timetable to enable a phased design implementation that would have the least impact on the client editors.
Regular check-ins were made throughout the process, allowing us to proactively plan for deadlines and dedicate resources.
Creatively, with the brand value of JD Sports’ portfolio being central to its investment case and strategy, we made the most of its exciting retail imagery to reflect the vibrant personality of JD Sports’ consumer brand, as well as showcasing the breadth of its high-street brand portfolio, which includes Size?, Go Outdoors and Millets. Bold typography and strong messaging combine with the imagery in an eye-catching way to create real visual impact.





